You might have heard of On The Map mentioned in conversation and assumed it was just another business listing.
However, it’s location-based site that allows users to upload listings of businesses and their products, a site that benefit the savvy small business.
Here’s how On The Map could drive footfall to your company:
1. Do it yourself, your way.
You no longer need On The Map’s permission to launch your own company profile. Once the OTM team publishes your listing submission (the team manually refines each submission), manually create your own tailor-made business page and sell your vision, making a visit to your company one of the thousands of visit’s happening every day (of course not right away).
2. Make your customers feel special.
Use On The Map to promote special offers and grant privileges to visitors. Reward loyal customers or incentivise new customers with a ‘Special’ gift of mobile vouchers, a prize or a discount, driving custom to your store.
3. Tailor-made enticement works.
You can offer something unique to your specific clientele on On The Map, like a queue-jumping slot or reserved parking. A clothing retailer may wish to offer deals on stock surplus, whereas a cafe can drive trade on less popular days of the week.
4. Now for the science.
The On The Map listings dashboard gives access to your venue stats, enabling you to track your customer foot traffic over time. Find out your total daily visits, most recent and frequent visitors, even the time of day your customers visited and use this to improve your services.
5. Measure the impact.
On The Map acts as an add-on to other social platforms so you can monitor the change in customer activity after you launch a special offer. You can then optimize your offers depending on what resonates with your customer base.